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Book Blog

May 29, 2018

You can’t sell books without an audience. It really comes down to this. But how do you build your audience? That’s one of the questions the Wisdom House Books PR team works to help authors answer every day. Here is an inside look on some of the ways we approach this qu...

Authors seem to have mixed feelings about social media. Is it essential for success? Is it necessary at all?

Last month’s Carnival of the Indies is case-in-point. In a featured article, Frances Caballo debunks common social media misconceptions. She assumes that social...

Before 2008, there were more than half a dozen bookstores in my town. We had everything from a big box-store to inexpensive used bookstores where even a kid like myself could afford to shop. For one reason or another—the financial crisis, high rents, or Amazon—those st...