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Bert Geiger was a designer of elegant clothes whose hallmark was simple, flattering lines. He achieved this end through careful selection of fabrics, including weight, colors, and texture. Like Molyneux in Paris, and Mainbocher and Hattie Carnegie in New York, Bert designed with a refined whisper. This was in stark contrast with Elsa Schaparili and other Paris couture houses in the late 1930s, who turned fashion on its head with shouting theatrics that grabbed the headlines and sold the perfumes.
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